![]() Optimizing the images through their filenames, captions, and other methods can help boost rankings for certain related keywords. Images can also impact optimization in other ways. Visitors will spend more time looking at the images and will likely spend more time on a specific webpage. If a website does have high-quality images, it’s likely the dwell time will increase. It’s an opportunity to show off expertise, which can have a big impact on a brand and how it’s perceived. Visitors are not likely to spend a lot of time on websites that do not have images.Įven if they are looking for detailed text-based information to help them make a purchasing decision, any images or diagrams that can assist or direct them will create a powerful impression. There are a lot of differences between websites that have properly placed, high-quality images and those that don’t have any images, or that only have a minimal amount. Properly placed, high-quality images, which are chosen carefully for the impact they’ll have, can help keep visitors on the website and boost conversion rates. Images that appear unprofessional or out of place can make a company appear as though they don’t care what the visitor is experiencing or that they aren’t capable, which will easily send a potential customer to a competitor’s website. Low-quality images or those that aren’t relevant to what is being offered can be worse than not including images at all. This is part of the reason why it’s best to choose high-quality images that showcase what the business has to offer. Images can impact the visitors positively or negatively, depending on what they portray and how they’re used. This is favorable for individual visitor interactions and for your website’s overall rankings in search engines.Įven with their general benefits, it’s not enough to add more images to your web pages and wait for the results. Images are effective for doing this and for increasing the amount of time they stay on a specific page. And when your website is mainly used for marketing and sales purposes, you only have a few seconds to capture and maintain a visitor’s attention so that you can engage and persuade them. Basic text content doesn’t attract and hold attention as well as that same text when it’s accompanied by rich media, including images and video. For User Engagement – It sounds simple but images give website visitors more to look at, which adds a special type of staying power to a webpage.They will then positively associate a specific product or service with a desired feeling or outcome. Images can also be used to communicate positive emotions or evoke feelings of a more ideal state the viewer wishes to reach. By making the visitor feel like they need to act, the image can convince them to engage. Some websites might include certain photos designed to show why the visitor needs a product or service to solve a problem they are currently confronting or that they do not want to experience. Evoke Emotions – Photos can be used to evoke emotions, encouraging visitors to take action to avoid a situation or gain a more ideal state of being.When offering unique products and services, it’s beneficial to include diagrams or illustrations that showcase informative details so visitors can make a purchasing decision with more confidence. Images can do this more efficiently and effectively. Illustrate Concepts – It can be hard to explain in words the details of how a complex product or service works, its dimensions, and other technical factors.While images can be used to showcase offerings, this isn’t the only way for them to be used. Below that, there may be images of the products or services offered by the business. Headers usually include images consistent with the business’s branding as well as the logo. Images can be used in a variety of different positions on websites. When And Where To Use Images On A Website Images matter a great deal for branding, visitor engagement, and other important marketing factors.įor that reason and others, it’s useful to learn more about when, where, and how to use images on a website and in other types of marketing content. ![]() Images are beneficial to just about every website and can be used in a variety of ways, and yet, achieving the right balance is more difficult than it appears. Fewer people, however, really understand how and where to include images to create the most positive and memorable impression on every visitor. Most people understand that any modern website should include images in addition to text content and the basic graphics that comprise the navigation.
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